DONNA LAMAR
exec. creative director/ writer /exec. producer
Leave It on the Floor, was a weekly series that explored the worlds of fashion, music and news, lending pop cultural cred to the Gatorade brand. From icons to up and comers, Leave It on the Floor democratized sport though the lens of what the brand's consumers cared about. Asher Roth, the presidential election, Nuttin But Stringz and B Boy battles were just a few of the topics explored in this series.
*creative development /writer some episodes /series evp
*additional episodes avail upon request.
.
Freestyle Sessions provided additional content to distribute, continuing the collaboration between Gatorade and the interest of their consumers.