Aaliyah was an iconic R&B artist of her day and featured on one of i-D’s most iconic covers. Seventeen years later, MAC Cosmetics and i-D, a VICE-owned global platform for emerging talent that celebrates fashion, culture, individuality, and youth partnered up to create a tribute film that celebrates the life and legacy of the late singer with help from her friends, fans, and family.

*group creative director

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Excerpt from Adweek

Donna Lamar, group creative director of Vice (and an Adweek Creative 100 honoree for 2018), said:

“This project birthed creativity in ways that mirror Aaliyah’s influence on culture. 20 years ago she broke convention and created a style that young people could look up to and find their own beauty in. Many still do. So, we tried to honor her legacy by making her A- Z reflective of an artist who thought of herself as an interpreter, ‘the one who takes your words and bring them to life.’ She deconstructed the expected and made something new. Keke Palmer said it best, ‘…she (Aaliyah) epitomizes someone so fierce, so dope, so much of an individual that she inspired other people to feel like, you know what? I can be my own person too.’”